A system permits functions developed for the Android working system to ship focused messages to customers via the Braze buyer engagement platform. This includes leveraging the platform’s capabilities to create, schedule, and ship messages on to gadgets, even when the applying is just not actively in use. As an example, a retail utility can ship a promotional message to a consumer’s cellphone display a couple of limited-time sale, encouraging them to open the app and make a purchase order.
The implementation provides a number of benefits, together with elevated consumer engagement, improved buyer retention, and enhanced advertising and marketing effectiveness. By offering well timed and related info, companies can re-engage customers who might have stopped utilizing the applying. Traditionally, this performance has developed from fundamental text-based alerts to wealthy media messages, customized provides, and interactive components, contributing considerably to utility success.
